Challenge:

With the establishment and roll-out of the Nova Scotia Event Strategy, Events Nova Scotia, of the Department of Communities, Culture and Heritage, wants to empower municipalities and stakeholders within each region to leverage the provincial approach and initiate their own strategies for event hosting, development and attraction.

Solution:

Plum worked in collaboration with the ENS team to facilitate sessions to help stakeholders understand the provincial strategy, launch community planning efforts and encourage greater connection and engagement among stakeholders.

Results:

With a province-wide engagement in eight locations, ENS and Plum generated broad regional buy-in and initiated planning that is resulting in valuable and practical community roadmaps that align with the provincial strategy and promote economic and social development.